Maximize Blog Traffic with Google Analytics

(First part of a multiple part tutorial series)

Google Analytics

Google Analytics is among the wonders Google created in the internet.  It’s a free online service which lets webmasters, marketers and site owners track the movement of visitors within their websites. It generates statistical reports on how many visitors your site received, what pages your visitors viewed, how they found out about your website, what keywords they, and a lot more.

This article will help you maximize your blog’s traffic with the help of the data we gather from Google Analytics.  I will be giving you tips on how you can make use of these data in marketing your blog/site online.  If you have not installed analytics yet on your website or blog, please do it now.  You may be losing your potential site visitors without your knowledge.

Here are some of the basics that you should consider.  I will be posting more Google Analytics Tips in the coming days.

Top Content

Accessible through Analytics > Content > Overview > Top Content

The Top Content report shows which pages in your website or blog that are being requested more often.  This gives us an idea which pages in our site receives most hits and which pages requires most attention.  Pages which receives most traffic can be used to pull the other pages which do not receive much attention.  You may place a link of a relevant post, a banner ad or you can even sell ad spaces within the pages which receives much traffic.  The pages which are on the bottom part of the Top Content List should be given much attention. You should start optimizing them to increase your entry’s traffic.

Traffic Sources

Accessible through Analytics > Traffic Sources > Overview

Knowing the source of your traffic is also relevant since it gives you an idea where most of your traffic is coming from.  It can help you in formulating marketing strategies to increase your site’s traffic.  Factors with lower traffic share must be given enough attention.

Here are some quick tips on how to increase your traffic:

• Search Engine traffic are traffic you get from user searches in Google, Yahoo, MSN, Altavista and other search engines.  If this factor gets a low share of your site’s traffic, then it should be time that you start doing Search Engine Optimization.  Link building, directory submissions, keyword optimization, page optimization and reading some SEO Tutorials online may help in increasing  the traffic coming from the search engine.
• Referring Sites are traffic coming from site referrals. These are users who clicked a link to your website or blog from another website or blog.  The most effective way to increase the traffic from referrals is through social bookmarking, directory submissions and link exchange.  A high Referring Site traffic is an indication that other blogs or sites consider your blog or site interesting and important.
• Direct Traffic are users who directly went into your site.  These are the users who knows about your site.  A high direct traffic share indicates that your site is popular.  Users may have memorized your blog or site’s URL or bookmarked your site in their browsers.  If you’re not satisfied with your direct traffic’s share, you may increase it through offline marketing, word of mouth, or by providing information that are very relevant to your users.

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